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Pink, turquoise, yellow, green, in various colours and shapes, with sea shells, the hand-made crochet clutches are so cute and trendy that they are simply to die for. Dilo Coco offers a range of crochet clutches to fashion lovers. The creator of the brand and woman entrepreneur Yolaine Eymeric shares with us how she made crochet clutches become the fashion must-haves.
Long considered as old fashioned, the crochet has in fact transcended time and fashion. In different forms and styles and used for decoration as well as for the latest fashion trends, the crochet now seduces both young and old. One woman has decided to give an original, trendy and modern touch to the crochet. Yolaine Eymeric launched ‘Dilo Coco’ in 2006, a business where she creates hand-made crochet clutches.
The woman entrepreneur shares with us her journey and how she got into crochet. After having spent eight years in Germany, Yolaine returned to her motherland. “After my baccalaureate, I went to Germany. I lived there for eight years and worked in the communication field. For personal reasons, I decided to come back home. As a child, I always liked to create objects, DIY products, among others and I loved crafting.”
As a child, Yolaine also dreamt of having careers in different fields. “I dreamed of becoming an air hostess, to work with animals, or a job which is related to fashion,” she states. So, what motivated her to launch her business in crochet clutches in 2006? “I like the fashion and as an island girl, I wanted to create something which is also related to Mauritius. After some reflection time, the crochet idea popped up.”
The inspired woman learned the crochet in 2006 for six months. She confides that she had absolutely no idea about the crochet. “I was not even able to hold the hooks and the yarn! With time and practice, I have learned how to do it and also learned from my mistakes,” she confides.
Stylish crochet clutches
Dilo Coco offers trendy crochet clutches in various colours and are embellished with sea shells and beads. The clutches can match different purposes, whether you are going out with your family and friends, for a casual night out, or simply at the beach. Yolaine states that she has mixed beach style to create her unique fashionable crochet clutches. “It is mainly a boho-chic style and I like this chic beach style. I am inspired by the exotic style, feel and sense of my island,” she utters when asked about the motivation behind her creations.
In addition, she does not hide that she is proud that her products are hand-crafted. “As my products are handmade, this has motivated me to go further because such types of products are very special. Each piece requires an investment of time and is truly unique,” she utters.
Indeed, handmade crochet products are demanding in terms of time and perseverance. “It is a long process, namely starting from the idea to the finished products. As my products are handmade, they require a lot of time,” explains Yolaine. Regarding the material and fabric she uses, she underlines that she uses a cotton yarn made for bags, natural seeds and shells.
The woman entrepreneur shares that she mainly uses social media to market her products. “I also sell the handmade crochet clutches in a shop located in Grand Baie named Designer Avenue and on the online platform of Designbazar.mu, where you can buy items made with love and passion from Mauritius.” Yolaine creates unique pieces according to clients’ demands as well.
Besides all this, we were also curious to know how the woman entrepreneur, who is also a mother, manages her time between her own business and her personal life. “To handle your business and personal life, you need to organise your daily tasks. I am a mother of an 11-month-old girl, and I am only able to work when she is sleeping. I have a baby and a family to take care of. Time must be managed and I must be perfectly organised to handle my business and personal life.”
Her advice to the youth and women who dream of launching their own businesses but are hesitating: “Believe in your dreams. We can learn from our mistakes. Nothing ventured, nothing gained.”
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