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Turkish Airlines: Turkey’s most valuable brand 2016

Turkish Airlines has been described as Turkey’s most valuable brand for 2016, according to a leading London-based consultancy firm. According to Brand Finance’s list of Top 100 Turkish Brands 2016, released on Wednesday, the airline led for the first time with a brand value of $2.4 billion after flying to 289 destinations worldwide, 240 international and 49 domestic, with 323 aircraft. Turkish Airlines was followed by Türk Telekom, the leading communication and convergence technology company in the country worth $2.35 billion, down five percent since 2015. White-goods manufacturer Arçelik was worth $1.98 billion, an increase of seven percent since last year. Akbank ($1.58 billion), a Turkish lender and owned by the Sabancı Group, and Garanti Bank ($1.52 billion), one of the leading lenders in the Turkish market partly owned by Spain’s second biggest lender BBVA, took fourth and fifth places. The top ten also included the country’s largest mobile operator Turkcell ($1.43 billion) and İşbank ($1.29 billion), one of the country’s biggest lenders.
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