Emirates Skywards marks 16 years with over 16 million members

Emirates Skywards, the award-winning frequent flyer programme of Emirates airline, marks its 16th year milestone with over 16 million members and the successful launch of new initiatives to enhance reward options for members.

With a focus on customer satisfaction, Emirates Skywards continuously forms exclusive partnerships and introduces new initiatives to offer greater value, choice and flexibility to its members. Most recently, Emirates Skywards has introduced Cash+Miles – allowing flight redemption using a combination of cash and Skywards Miles. Members in all four tiers – Blue, Silver, Gold and Platinum – can start redeeming flights with as little as 2,000 Miles. This popular new initiative instantly reduces the cost of the tickets and can be used on any Emirates flight across all classes, making any seat available to Emirates Skywards members.

To date, Emirates Skywards has 14 airline partners including strategic partnerships with Easyjet and Qantas, offering members access to one of the world’s largest networks of global travel destinations. The programme also has 24 hotel partner brands covering nearly 20,000 properties worldwide.

Since January this year, over 12,000 tickets across 40 sporting events have been made available to members. The tickets offer access to world-class sports including events in rugby, tennis, baseball, horseracing and Formula 1®. However, football is the biggest draw for Emirates Skywards members.